Art Painters & Famous Paintings

This new line of erasers not only enhances any artist’s toolset, it’s also a work of art, all it’s own. There are twelve designs in total: six artists portraits and six of their famous paintings. They are packaged in homogeneous tubs or in blister packs. The blister packs bring two erasers, the artist with his corresponding painting.

Artists
Paul Cèzanne
Paul Gauguin
Auguste Renoir
Michelangelo
Leonardo Da Vinci
Vincent Van Gogh

Paintings
The Card Players (Cèzanne)
Yellow Christ (Gauguin)
Bal Du Moulin De La Gallete (Renoir)
The Creation of Adam (Michelangelo)
Mona Lisa (Da Vinci)
Starry Night Over The Rhone River (Van Gogh)

The erasers are soft and smooth, ideal for any kind of surface and any graphite gradation. Crafted from a thermoplastic rubber composition for a lightweight with great flexibility and durability; they are PVC and Latex free as well. Every eraser comes bar-coded and wrapped in a cellophane protective cover.

Mercur Premium Rub Erasers

This is the ultimate tool for any architect or designer. The Premium Rub eraser has the delicate, non-abrasive touch necessary when working with drafting films and tracing papers. What makes the Premium Rub eraser special is its versatility. It can absorb graphite as well as India ink. It cleanly erases delicate drawings without smudging or residue.

“NAMTA Show was the right venue for the launch of our new premium products and we at Mercur USA wanted to make sure to do our part to contribute to its success. What better way than to unveil two new lines of products that reinforce our positioning as the best eraser supplier in North America, with the widest and finest assortment of erasers  that really excel in performance and design said Cláudio F. Andreis, General Manager of Mercur USA.

The Premium Rub erasers come in a variety of packages:

10203 Single Blister Pack (1/pack)
10227 Triple Blister Pack (3/pack)
10272 Art Erasers Combo Pack (1 Premium Rub, 1 Kneaded Art Erasers and 1 Art Gum Eraser)
10197 Premium Rub Tub (60/tub)
10180 Premium Rub Display Box (20/box)

About Mercur USA www.mercurusa.com
For more than 80 years, Mercur has been meeting challenges, creating innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur’s growth led to separate divisions with a focus on providing the very best of educational, art and office supplies.
Mercur is unique in that it’s a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process

Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com
Jose  S. Mateo
jose@ajrpartners.com

Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: 888.501.3809
Fax: 954.217.6690
Mobile: 786.371.8338

Miami, Fl. September 5, 2008- Mercur introduces its 1ST American History essay contest and lesson plan contest giving students and teachers around the nation a chance to win $500 in school and art supplies for their respective schools. With tighter school and household budgets, Mercur is providing teachers and students with the opportunity to bring award winning supplies to their schools, and all they have to do is put their knowledge to the test.

Mercur’s essay and lesson plan contest is open to all teachers and students who want to participate in expressing the importance of a Historical Figure or an American President of their choice. Students are to write an essay on a particular Historical Figure or an American President, who they feel is important to American History. Teachers are to submit a lesson plan, which will incorporate the teaching of different Historical Figures or American Presidents. The essays and plans must be submitted by December 31, 2008 and the contest winners will all be included in a press release and directly contacted on February 1st.

“Here at Mercur we are thrilled to start our 1st American History student essay and lesson plan competition, giving schools around the nation the opportunity to improve their knowledge of their country’s rich history in the hopes of receiving some of our great products as an added benefit. We are looking forward to examining entries and sending some Mercur products to lucky students and teachers around the country,” stated Cláudio F. Andreis, General Manager of Mercur USA.

Entries for the essay and lesson plan contest can be submitted online via the promotions page at www.mercurusa.com, by e-mail to mercurusa@mercurusa.com or by mail (address can be found on the website). Mercur will then select a lesson plan and essay contest winner from three grade groupings for a total six winners. The winners will receive a variety of school supplies, ranging from different types of erasers to color pencils with a total retail value of $500.

About Mercur USA www.mercurusa.com

For more than 80 years, Mercur has been meeting challenges, creating innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur’s growth led to separate divisions with a focus on providing the very best of educational, art and office supplies.

Mercur is unique in that it’s a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process.

Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com
David Gil
david@ajrpartners.com

Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com

http://www.mercurusa.com

Miami, May 23, 2008 — In the annual “Melhores Marcas 2008″ (Best Brands) national survey in Brazil, Mercur was cited as the leading brand in erasers for the eighth consecutive year and was named 2nd place in glue sticks and 3rd place in liquid glues. The survey was conducted by the Brazilian trade journal Shops, Stationery, Information Technology, Toys ( LOJAS Papelaria, Informática, Brinquedos & Cia). Mercur also recently named Cláudio F. Andreis as their General Manager of Mercur USA.

“Winning first place for eight consecutive years in erasers is an endorsement of the quality that the Mercur brand represents as we expand into the North American marketplace”, said Andreis. “By taking the top three places in core stationery and art supply products demonstrate the strength of Mercur in its local market.” In the U.S. Mercur initially launched erasers and color pencils but more products are expected to be added to its portfolio in 2009.

Not only did Mercur maintain its first place ranking in erasers, but it increased its brand presence in glue sticks in each of the previous years to secure 2nd place and for the first time competed in the liquid glue category with a 3rd place showing.  Additionally, for the first time, Mercur was rated a leading brand in the Mechanical Pencil category.

The online survey contained 53 categories for stationery and information technology, in addition to special categories, focusing on marketing and distribution.  There were a total of 1,345 respondents representing the principal distributors of school supplies.  Mercur was reviewed in 10 categories against 20 brands and consistently counted in the top positions.

The Best brands Awards information is available in the original Portuguese at http://www.lojaspapelaria.com.br/pesquisa2008_formulario.asp

About Mercur USA <http://www.mercurusa.com/>
For more than 80 years, Mercur has been meeting the challenges, creating innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur growth lead to separate divisions with a focus on providing the very best of educational, art and office supplies.

Mercur is unique in that it’s a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process.

Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com
David Gil
david@ajrpartners.com

Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: 888.501.3809
Fax: 954.217.6690
Mobile: 786.371.8338

In Honor of New GM, Mercur Announces Back to School Sale

Miami, April 28, 2008 – Mercur, a leading manufacturer of the highest quality school and fine arts supplies including erasers and pencils, names Cláudio Fernando Felker Andreis as General Manager of their North American operations.

Claudio is heading Mercur’s North American office in Miami, Fl., where he is responsible for extending the company’s distribution networks, both through educational and art supply wholesalers and retailers, as well as developing promotions and marketing activities throughout the US.

Claudio brings extensive experience as an export manager for Brazilian-based Mercur, where he handled international sales, marketing and the development of new markets. During his tenure as an export manager, Claudio helped dramatically grow Mercur’s global reach beyond Brazil, as the company went from offering products in seven countries, to 27 countries.

“It is a great opportunity to head our North American headquarters and bring Mercur’s high quality products to the US marketplace,” said Andreis. “Our Miami office allows Mercur to have a stronger, physical presence in the US and provide the level of service our customers have grown accustom to since our inception 84 years ago,” added Andreis.

In honor of naming their first General Manager for North America, Mercur USA also announced an ambitious “Back to School” sale of 20% off of all products. “Our Back to School promotions are designed with our customers’ needs in mind to help them plan for the 2008-2009 school year,” added Andreis. The sale runs from June 1 to September 30, please contact Claudio for more details.

About Mercur USA
For more than 80 years, Mercur has been meeting the challenges, creating innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur growth lead to separate divisions with a focus on providing the very best of educational, art and office supplies.

Mercur is unique in that it’s a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process.

Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com
David Gil
david@ajrpartners.com

Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: 888.501.3809
Fax: 954.217.6690
Mobile: 786.371.8338

Miami, April 28, 2008 — Mercur USA, a leading manufacturer of the highest quality school and fine arts supplies including erasers and pencils, announced today their “featured products” listing for NAMTA (The International Art Materials Trade Association). Mercur USA will be exhibiting their full product line of art and school supplies at their #1262. NAMTA is from May 1-3 in Reno, NV.

Featured MERCUR Products for NAMTA:

“Mercur welcomes all attendees to visit our booth and “test drive” our featured products as well as see our full line of quality erasers and art supplies, “including the latest novelties like the colored kneaded art eraser and the premium Original eraser with phenomenal performance” said Cláudio F. Andreis, General Manager, Mercur USA. “The Mercur Test Drive allows NAMTA attendees to get a first hand experience to see how our products perform under a wide variety of uses,” added Claudio.

Mercur Kneaded Art Eraser

Artists can stretch and shape the Kneaded Art Eraser to highlight and erase charcoal and graphite. Mercur’s Kneaded Art Erasers are available in traditional grey as well as red, blue and yellow. To renew the eraser, simply knead it until its surface is clean.

Mercur Gum Art Eraser

An excellent eraser for fine art, graphic design, architecture and general arts and crafts use. Mercur’s dual purpose non-abrasive eraser cleans drawing surfaces with a fine powder that absorbs graphite and dirt.

Mercur White Plastic Erasers

A PVC and latex free eraser designed for highly accurate erasing of any graphite gradation. Mercur’s unique design with protective grip sleeve makes this a very attractive product.

All Mercur products are sold in a variety of sizes and packaging, including single blister packs, boxes and consumer-friendly tubs holding up to 120 pieces, depending on product.

About Mercur USA

For more than 80 years, Mercur has been meeting the challenges, creating countless innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur’s growth led the company to create three separate divisions in 1996:

• Stationery: including school items and office products, such as erasers, glues and correction fluids, and more
• Flooring and laminates: in charge of the development and production of floorings, and industrial rubber sheets
• Body Care: commercializing the most complete line of therapeutic products for health treatment, prevention and preservation

Mercur is unique in that it is a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process. Mercur is truly international, covering over 30 countries with tested products and effective solutions.

Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com
David Gil
david@ajrpartners.com

Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: 888.501.3809
Fax: 954.217.6690
Mobile: 786.371.8338