Mercur USA Launch Their New Line Of Premium Erasers Featuring Famous Artists and Their Celebrated Creations
Miami, Fl. (May 12, 2009) – Mercur USA, manufacturer of high quality art and school supplies, unveiled their latest line of premium collectable erasers at the National Art Materials Trade Association’s 2009 International Convention & Trade Show (NAMTA). The show was held at the Kentucky International Convention Center in Louisville, KY, May 7 – 9th. The Show was considered a success for Mercur with the new line calling the attention of all attendees that visited Mercur’s booth at the show floor.
Art Painters & Famous Paintings
This new line of erasers not only enhances any artist’s toolset, it’s also a work of art, all it’s own. There are twelve designs in total: six artists portraits and six of their famous paintings. They are packaged in homogeneous tubs or in blister packs. The blister packs bring two erasers, the artist with his corresponding painting.
Artists
Paul Cèzanne
Paul Gauguin
Auguste Renoir
Michelangelo
Leonardo Da Vinci
Vincent Van Gogh
Paintings
The Card Players (Cèzanne)
Yellow Christ (Gauguin)
Bal Du Moulin De La Gallete (Renoir)
The Creation of Adam (Michelangelo)
Mona Lisa (Da Vinci)
Starry Night Over The Rhone River (Van Gogh)
The erasers are soft and smooth, ideal for any kind of surface and any graphite gradation. Crafted from a thermoplastic rubber composition for a lightweight with great flexibility and durability; they are PVC and Latex free as well. Every eraser comes bar-coded and wrapped in a cellophane protective cover.
Mercur Premium Rub Erasers
This is the ultimate tool for any architect or designer. The Premium Rub eraser has the delicate, non-abrasive touch necessary when working with drafting films and tracing papers. What makes the Premium Rub eraser special is its versatility. It can absorb graphite as well as India ink. It cleanly erases delicate drawings without smudging or residue.
“NAMTA Show was the right venue for the launch of our new premium products and we at Mercur USA wanted to make sure to do our part to contribute to its success. What better way than to unveil two new lines of products that reinforce our positioning as the best eraser supplier in North America, with the widest and finest assortment of erasers that really excel in performance and design said Cláudio F. Andreis, General Manager of Mercur USA.
The Premium Rub erasers come in a variety of packages:
10203 Single Blister Pack (1/pack)
10227 Triple Blister Pack (3/pack)
10272 Art Erasers Combo Pack (1 Premium Rub, 1 Kneaded Art Erasers and 1 Art Gum Eraser)
10197 Premium Rub Tub (60/tub)
10180 Premium Rub Display Box (20/box)
About Mercur USA www.mercurusa.com
For more than 80 years, Mercur has been meeting challenges, creating innovations and leading its industries in quality products. Innovation and industry leadership started back in 1924 when Mercur’s founders, the Hoelzel brothers, developed the company’s first rubber-based products before creating the first rubber products plant in the southern Brazilian region of Santa Cruz do Sul. Over the next 70 years, Mercur’s growth led to separate divisions with a focus on providing the very best of educational, art and office supplies.
Mercur is unique in that it’s a traditional company viewed as an innovator in its respective industries. After 84 years of tireless effort, Mercur still provides the highest quality products and the latest in development and design. In the last five years, Mercur has placed over 450 new products in the market, garnering prestigious international awards in the process
Media Contacts
AJR & Partners, Inc.
305.665.5755
Alec J. Rosen
alecjr@ajrpartners.com
Jose S. Mateo
jose@ajrpartners.com
Sales Contacts
Cláudio F. Andreis
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: 888.501.3809
Fax: 954.217.6690
Mobile: 786.371.8338
